Understanding search, visibility, and discovery beyond Google.
Beyond Search Engine is an editorial project exploring how SEO, AEO, and GEO actually work in the age of AI and large language models — based on real-world testing, not hype.
What this site is about
Search is no longer limited to ten blue links.
People discover information through AI assistants, answer engines, summaries, and recommendations — often without ever clicking a result.
This site exists to document how visibility works in that environment:
– How content gets used by LLMs
– How answers are formed
– What still matters from traditional SEO — and what doesn’t.
How this site works
- Insights are based on real testing, not theory
- Experiments run on actual business websites, not demo blogs
- Failed tests are documented alongside successful ones
- No paid praise, no generic tool roundups, no recycled SEO advice
Who this site is for
- SEO professionals adapting to AI-driven search
- founders and product teams building discoverability
- publishers navigating AEO / GEO changes
- people who already know SEO basics and want clarity
Why Beyond Search Engine
- The goal isn’t to predict the future of search.
- The goal is to reduce confusion — and replace speculation with observation.
- This site is updated as experiments run and conclusions evolve.
Start with the articles.